4th - 7th March 2015

ExCeL London Exhibition and Convention Centre, London

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In this talk, I will share my experience in creating and running Azure SQL Database, a large cloud scale service powered by SQL Server technologies. This presentation will provide an outline of the scenarios and requirements for a database service.
Peter O'Connell will talk about how SpotlightEssentials.com uses SQL Azure to collect and mine over 40TB of SQL Server Performance data across thousands of instances to drive unique insights into SQL Server Performance.
Polybase is one of the most exciting, innovative features in PDW; enabling transparent data integration with Hadoop's distributed file system (HDFS) and soon Windows Azure Storage Blobs (WASB). See it in action.
Microsoft is moving to the cloud and SQL Server 2014 is the first release with features designed specifically to extend your datacentre into the cloud. In this session we'll look at these features with end-to-end demos, discussions and scenarios so you can understand what the future could look like in your own SQL Server environment.
Firstly we will show off Microsoft's enhancements to the Hadoop open source stack with HDInsight showing you how easy it is to get started with Hadoop. Secondly we'll explore an interesting big data use case
In one hour we will take a sample ecommerce application and database, show tools available for both schema and data migration and the demo performance, scalability and monitoring impacts.
Once you've decided to move to Azure with any of your databases, you're going to need to know how they're performing, this session shows you.
This session will discuss the recommended approaches and best practices for partitioning and scaling Windows Azure SQL Database, allowing you to fully leverage the managed relational database service and take advantage of massive scale-out scenarios.
The way our data will be stored is changing and it's all about your network. Come find out why CSVs, SMB, Windows Scale Out File Servers, fast networks, and maybe even the cloud are in your future.
This session will focus on 5 great hybrid cloud features available in SQL Server 2014 that show how you can use these features to lower your TCO and leverage the cloud to provide new disaster recovery and backup solutions.
An overview of the architectural reasons to consider cloud-based SQL Server solutions and insights into the differences you need to know between Windows Azure SQL Database and on-premises SQL Server.
While there are many similarities between SQL Server and SQL Azure, there are different kinds of applications that are easier to build in one or the other.  One of the major differences relates to how to build an application that “scales”.  This presentation will provide an introduction into the difference between scale-up (SQL Server) and scale-out (SQL Azure) architectures and give you a primer on how you can build a large, Internet-facing service that can scale to arbitrarily large sizes on commodity hardware.  This talk is targeted at SQL Server practitioners to give them a working knowledge of how the two platforms differ based on Microsoft’s experiences with its largest Software-as-a-Service (SaaS) customers running on SQL Azure.
Just because you're using an Azure SQL database does not mean you can avoid tuning queries. This session will introduce you to the tools you have available to identify poor performing queries, understand, and fix them. All in the cloud.
In this session we are going to look at the some of the flavours of SQL in Azure, namely Windows Azure Database and SQL on IaaS. We will discuss the differences between them, look at what this means from a DBA stand point
Ewan Fairweather and Silvano Coriani from the SQL CAT team will take you on a tour of the new features that make up the Windows Azure Virtual Machines and Virtual Networks running SQL Server 2012 in a Virtual Machine.
This session provides an architectural blueprint to deploying disaster recovery solutions combining on-premise and Windows Azure cloud technologies. The session looks at a design pattern to solve a long standing and often expensive issue of DR.
We aim to cover the fundamental concepts that you should know on the Cloud and Windows Azure. In this demo based hour we will step through building Azure applications, deploying and managing them and what storage choices you will face.
While knowledge of SQL Server troubleshooting still applies to the Windows Azure SQL Database service, there are new and different features, methods, and tools that are unique to cloud database computing. Come learn about these new techniques.
As a shared database infrastructure in the cloud, SQL Azure provides the opportunity for creating large workloads in a scalable and reliable environment.
When your boss sends you to a conference, she expects you to learn something useful. Like all of the buzzwords she has to explain to her boss. Make it worth her while (and budget) and bring back the info she craves.
Come see what a Database Private Cloud is all about. If you have many SQL Server instances already or need to grow use of on-premises SQL Server and other demanding workloads you may need a database private cloud.
Do you want to learn how Microsoft helped one of the largest Financial Services organizations in the world design a Private Cloud infrastructure using Windows Hyper-V and System Center 2012 to standardize and consolidate hundreds of SQL Servers?
Microsoft Codename "Data Explorer" provides a new way to organize, manage, enrich, share and gain new insights from your data.
In this presentation, we provide an introduction to SQL Azure Federations and also show some interesting patterns that provide additional capabilities such as scale-out query processing, cross-shard schema management and multi-key sharding.
Sql user group leaders present an A-Z of nuggets
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