Crafting a Personal Brand: Your Career Deserves More Than Just a CV

Personal branding isn’t just for “influencers” - it helps set you apart from the crowd and opens the door to new opportunities. In such a heavily saturated industry, personal branding is becoming more important, but it can be daunting to start and tricky to stay consistent.

Drawing on my experience in marketing and community storytelling, I’ll guide you through what personal branding actually means and how it can benefit you, before covering 3 high-level strategies based on where you are in your journey:

- Entry level: you've never made a social media post, you're totally new to it all. Where do you start?
- Mid-level: you've made a few posts, but nothing too consistent. How do you keep momentum?
- Expert level: you consistently make posts that perform well. How can you increase reach and impact?

We'll cover how to use AI in personal branding, and some overarching tips and best practises regardless of the stage you're in.

You'll leave with a tangible strategy and tips to improve your personal branding - and hopefully the motivation to hit 'post' too!

Understand what personal branding actually is and why it's important.
Learn stage-specific strategies for their social media they can apply instantly.
Learn tips and best practices, including using AI, from a seasoned marketer.