There is so much confusion regarding data modeling today. NoSQL solutions, Microservices, In-memory data stores, and cloud vendors have all combined to create a confusing atmosphere for the application data modeler. Is the EF Codd era over? Are we over or under normalized? How important is modeling to performance? Do we use the data model to enforce data integrity and business logic rules? Is it OK to repeat data? When EF Codd made the rules, he was under different constraints and had different priorities than we have. We need to understand the current constraints of the modern application and re-prioritize our design principles to accommodate them. We need to emphasis the ability to change the model to keep up with the rate of change that business is demanding of us. Come to this session to learn how to correctly model data in a fast-changing business application environment.

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