101 BI and AI - How does the AI make my BI applications smarter?

How can the AI make my BI application smarter? Everybody is talking about AI but what can you do with it today? Currently there are tools like the Cognitive Services, Azure ML or Azure Bot Framework, which can help in the classic ETL process to prepare or enrich data. Examples are the analysis of large data streams from the IoT area, how can I improve my demand planning of a call center or the analysis of social media regarding trends. If you already have your BI application in the cloud, Azure Data Factory, Logic App or Azure Stream Analytics would be the right components for an AI extension.

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