Master Data Services will be a component of SQL Server that allows oragnisations improve their data quality by providing one trusted source for all the sort of information that is used across their business. It is a challenge for many line of business applications and data warehouses to ensure that the information used is accurate, valid and verified by the correct people within an organisation.

I will talk about some of the issues and benefits of Master Data Management, desribe how it works and demonstrate how Master Data Services can provide a solution.