Being able to analyse your data with a predictive technology such as MS SQL Server 2008 data mining can open up new views on your data.  Being able to understand whether a customer will react to a campaign or know whether you have the right level of staff on at the roght times in your help desk could be a real winner for your business.  Come to my session and we will put the two technologies together and hopefully you will discover something new to do with SSIS.