This session will explain the basic principles of good data vizualisation techniques which are in use on a daily basis to improve the reporting from SQL Server. It will show examples from the "Hall of Shame" and the "Hall of Fame" and explain the good, bad and ugly referencing some of the new learnings from industry luminaries such as Edward Tufte, Stephen Few and Rolf Hichert. We will build a simple sample dashboard from scratch linked to SQL Server and provide directions to set of reference material.