It is becoming ever increasing the need to present analytic outcomes. Analytics are only ever as good, as the robustness of the data collection and analysis. This session will cover the raft of research skills that can be applied in industry to improve the quality of your investigative work.

The session covers the end to end process of data management, the things to consider when improving data quality and data science in industry. It also covers data collection areas, that are often used by marketing teams. I share a few details of my research findings about the complexity of managing database systems, the use of the Microsoft data platform for research and the possible future AI developments to help people manage database systems with greater ease.
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