Azure has been a great enabler for many organisations to remove barriers to deployment and scalability.  However, when cloud consumption grows unchecked, many organisations find themselves with spend spiralling, unsure how to attribute costs, and with lack of controls and governance around spend.  Microsoft provide a number of commercial mechanisms to help customers optimise their Azure spend for data workloads, including Azure Hybrid Use Benefit and Reserved Instances.  These provide a trade off of cost and flexibility, which may help in some circumstances.  Understand how and when to use each is essential to optimising your Azure spend in data services.
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