Customers have feelings. If you meet with all your customers regularly you probably think you know how they feel. But what if you have millions of customers? How can you even begin to get to understand how each of those customers feel about your business?

This is where cognitive API’s come in. By harnessing the power of deep neural networks, we can accurately derive emotional insight from our data and use this to improve our offering to our customers. In this session we will look at the tools needed to connect your data to the right API’s and how we can leverage their capability. Starting out with sentiment analysis we move to facial expression recognition and image tagging.

Attendees will gain the knowledge of how to connect different types of data to appropriate cognitive services. This talk would be of interest to anyone that deals regularly with customer data or has a curiosity toward data science and its application within a business.
Presented by Matt How at SQLBits 2019