Machine Learning can solve all your problems, it can tell you what to do better and how to improve your business processes, increase revenue, reduce waste etc.   Well, not really. Machine Learning is not magic. You don't just apply machine learning in your organisation and intelligent, innovative solutions come out of nowhere. Machine Learning has its limitations and its beauty, but it all comes down to data and questions. You need good data and the right questions and then you are good to go.   In this session, we are going to look at a typical machine learning process and how to apply it to some real world data.  We are going to use Azure Machine Learning to transform data and ideas into models that are production ready in minutes, all of this while keeping the real world in mind.