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Find out how a major UK hotel chain unified their wildly different sources of data to build a supercharged analytics and pricing engine to power their business. Find out how Cosmos and Databricks helped them get to know their customers, how best to retain them, and how best to keep them happy, all while ensuring GDPR compliance and the right to be forgotten.
With GDPR and the number of data breaches we see in the news, encrypting sensitive data is incredibly important. In this talk we start with the basics of encryption, moving on to look at the ways we can encrypt data in SQL Server and Azure SQL DB.
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