Stop throwing hardware at the problem !
I've been in more than one situation where I was asked to tune a system where they had thrown a years salary in hardware at the problem already. Only to find out that the app would run just 3% faster or even 10% slower !
I'll bring some examples and will show you what I did and why. This is not just for DBA's, DEV's should also get at least one usefull thing out of this session.
Speaker focus
I'm a contractor based in the Netherlands. Working with SQL Server since version 6.5 I sometimes think that I have memorized Books Online by now and can do my work on autopilot. But usually even before my first cup of coffee something strange happens and I find myself searching for clues on Google. Besides being a co-founder and currently chairman of the Dutch PASS chapter, I'm also a SQL Server MVP
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