4th - 7th March 2015

ExCeL London Exhibition and Convention Centre, London

MDS in Context

Yes, Master Data Management has arrived at Microsoft, at least technically. It is part of SQL Server. There is a service (MDS) build on top of the DB with a Web Interface, a well-documented API and you even can access it via Excel (great opportunity for some nice abuses, we will look into this). That is covered in the first, demo driven part of the session (to bring everybody technically up to date).

But Master Data Projects fail. They fail often. And mostly they do not fail due to technical reasons. So the second and main part of the session deals with those aspects of master data management projects, which are independent of technical questions but nevertheless vital for the success of the projects. We will discuss questions like:
  • If we do Registry Style MDM, can there still be a Golden Record?
  • Is it true that MDM is mostly politics?
  • What means all this talk about silos?
  • Do we really need Data Quality?
  • ...
In short, the second part focuses on architecture, pitfalls and methodology. It is about the stuff that is forgotten often enough in face of the shiny new technology.
Presented by Christoph Seck at SQLBits XI
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  • SpeakerBIO
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    Christoph Seck works as a DWH Consultant for Reply Germany. He is in the IT Business for 22 years as trainer, developer, manger and architect – all the time involved with databases, information delivery and the connected project management. With SQL Server and its BI Stack he is working for 13 years.

    He is cofounder and chapter leader of the German PASS chapter of Hannover and regular speaker at conferences and German PASS events on DWH topics and agile project management.

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