Platinum Sponsor
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Hugo Kornelis

Hugo is co-founder and R&D lead of perFact BV, a Dutch company that strives to improve analysis methods and to develop computer-aided tools that will generate completely functional applications from the analysis deliverable. The chosen platform for this development is SQL Server. In his spare time, Hugo likes to share and enhance his knowledge of SQL Server by frequenting newsgroups and forums, reading and writing books and blogs, and attending and speaking at conferences. For his contributions to the SQL Server community, Microsoft has given him the MVP award in 2006, and every year since.
http://sqlblog.com/blogs/hugo_kornelis/default.aspx

This session will present you with a fascinating behind-the-scenes deep-dive view of the new column store index feature. How do column store indexes work? How are they built? And how can they yield such enormous performance boosts to some workloads?
In this demo-rich session, Hugo Kornelis shows how the full syntax of MERGE enables more than just synchronizing data. You'll get an overview of all the available options, plus a few surprising pitfalls you may not be aware of.