4th - 7th March 2015

ExCeL London Exhibition and Convention Centre, London

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Adam Aspin

Adam Aspin is an independent Business Intelligence consultant based in the United Kingdom. He has worked with SQL Server for nineteen years. During this time, he has developed several dozen reporting and analytical systems based on the Microsoft BI product suite.


A graduate of Oxford University, Adam began his career in publishing before moving into IT. Databases soon became a passion, and his experience in this arena ranges from dBase to Oracle, and Access to MySQL, with occasional sorties into the world of DB2. He is, however, most at home in the Microsoft universe when using SQL Server Analysis Services, SQL Server Reporting Services, and SQL Server Integration Services.

Business Intelligence has been his principal focus for the last ten years. He has applied his skills for a range of clients, including J.P. Morgan, The Organisation for Economic Co-operation and Development (OECD), Tesco, Centrica, Harrods, Vodafone, Crédit Agricole, Cartier, and EMC Conchango.

Adam has been a frequent contributor to SQLServerCentral.com for several years. He has written numerous articles for various French IT publications. A fluent French speaker, Adam has worked in France and Switzerland for many years.

He is the author of “SQL Server Data Integration Recipes” – Apress, November 2012, High Impact Data Visualization with Power View, Power Map, and Power BI– Apress, June 2014, and Business Intelligence with SQL Server Reporting Services - Apress February 2015

Adam Aspin has submitted a session for SQLBits XIV, although the agenda hasn't been chosen yet. See all submitted sessions.

Pending Sessions

Learn how to use the Power BI tools to help you analyse, specify and test the concepts and requirements of your next data Warehouse project.

Previous Sessions

Impress the boss and your colleagues by delivering Dashboards, KPIS, maps and Scorecards wrapped in a tablet-ready interface with SSRS